Best Things to do in Niigata | Bucket List Ideas | Attractions | Activities

Last Updated: 11/07/2023

Recognized as a cornerstone of rice cultivation, Niigata prefecture truly shines as a home of Japan's most cherished staple. The unparalleled quality of its rice, reflected in its exquisite taste and superior sake production, is a true testament to the region's skill and dedication. Witness this expertise first-hand at the Hoshitoge rice terraces, where 200 mesmerizing fields blend into a stunning tapestry of greenery and ponds, securing its place as a year-round visitor favorite.

Not just land-bound, Niigata boasts the honor of hosting Japan's longest river, the Shinano. With rafting and boating popular activities on its rivers, including the Agano, Niigata promises thrilling aquatic adventures. Alongside the Sea of Japan and picturesque locales like Sado Island and Lake Daigenta, watersport enthusiasts will find themselves spoiled for choice. But the allure of Niigata doesn't stop at nature. The prefecture also offers rich cultural and traditional experiences. Engage in unique activities like rickshaw rides, kimono sightseeing in Kamo city, samurai sandal making, pottery, and more, each deeply rooted in Japan's rich history.

Niigata, catering to a diverse range of interests, stands as an impeccable destination for your next holiday. And if a winter visit is in your plans, don't miss our ultimate list of snow sports in Niigata to add a thrilling frosty adventure to your trip!

1. Experience The Thrill Of Sea Fishing In Niigata

Experience the thrill of sea fishing in the serene waters of Niigata! Embrace the salty breeze, witness the stunning sunrise, and reel in a catch of a lifetime. Whether you're a seasoned angler or a beginner, we'll guide you every step of the way.

ナシレラスター
Free time charter cruising or charter fishing boat in the sea
Chuo Ward, Niigata
ナシレラスター
Sea fishing experience(Couples, families, friends)
Chuo Ward, Niigata
ナシレラスター
Enjoy the sea fishing experience(Couples, families, friends)
Chuo Ward, Niigata

2. Exhilarating Jet Ski Activity In Niigata

Unleash your adventurous spirit in Niigata with an adrenaline-fueled jet ski ride! Feel the rush as you glide through the crystal-clear waves, basking in the radiant sun and the panoramic view of Niigata's coastline.

新潟ジェットスキーライセンススクール
Rental Jet Ski for 3 hours
Sekiya, Chuo Ward, Niigata

3. Incredible Kamo city sightseeing by rickshaw

Kamo has the look and feel of feudal Japan, and it’s often likened to the Edo city of Kyoto. Take a rickshaw tour through the woodworking town, with a delightful lunch detour at a famous restaurant!

4. Massive watersports experience: Rafting the longest river in Japan!

Birds chirping, and green shores cheering you on, a rafting course on the Shinano river is never a dull experience! Enjoy rafting the rapids or jump straight into the water for an afternoon dip!

5. Stay Afloat in a Canoe on the River

Immerse yourself in the tranquil beauty of Niigata, paddling through its serene waters on a packraft canoe. Navigate the winding waterways, marvel at the stunning landscapes, and connect with nature in its purest form.

6. Get cozy with sea horses and cute fish on Sado island

The sixth-largest island in the country offers exciting underwater diving adventures complete with C-card certification. Become a pro-diver, learning among Cottidae and yellowtails!

小木ダイビングセンター(Ogi Diving Center)
Explore the Mysterious Underwater World at Sado Island
Sado, Niigata

7. Step Back in History with Museum Tours

sightseeing tour visit of Sengokubune Museum

Step back in time and explore Niigata's rich maritime history at the Sengokubune Museum. Uncover the stories of traditional Japanese shipbuilding, walk the decks of life-sized replicas, and immerse yourself in the fascinating tales of ancient seafarers.

8. Sacred Steps through Niigata: A Pilgrimage to Remember

Sacred Steps through Niigata A Pilgrimage to Remember

Immerse yourself in Niigata's spiritual tranquility with our guided tour of revered shrines and temples, including the majestic Hase Temple, serene Myosenji, historic Matsugasaki/Okeyaki, profound Konponji Temple, and tranquil Jissoji Temple. Walk the hallowed grounds, breathe in the centuries-old history, and let the serenity of these sacred spaces inspire you.

おけさ観光タクシー
Easy and leisurely by sightseeing taxi: Follow the hardships of Nichiren Shonin
Ryotsuminato, Sado, Niigata

9. Tear up the Niigata asphalt on Go-kart

If you dream about racing whenever you close your eyes, the outskirts of Niigata offer a beautiful racecourse to compete with friends and family for the glory of the finish line!

スピードパーク新潟(SPEED PARK NIIGATA)
Group Plan: Challenge Your Friends and Family in a Go-Karting Race
Tainai, Niigata
スピードパーク新潟(SPEED PARK NIIGATA)
Enjoy the Thrill and Excitement of a Speedy Go-Karting Race in Niigata (Beginner-Friendly Course)
Tainai, Niigata

10. Family fun with ziplining and forest adventures

Trees were not meant to be cut down; they grow to be climbed up! Have fun swinging on the treetops and climbing footbridges on your way to exhilarating zip lines!

11. Bouldering in Myoko: Nothing can stop you

Build your stamina and core strength by bouldering across many routes at an indoor gym in Myoko! The artistic walls will give you the push you need to keep going!  

ロッテアライリゾート
Fun Indoor Activities for the Whole Family: Practice Your Climbing Skills in a Bouldering Experience in an Indoor Gym in Niigata!
Myoko, Niigata

12. Cycling in nature with views of Mt. Myoko

The two wheels of an MTB are the best mode of transportation in the beautiful and rugged landscape of the Joetsu-Myoko region. Behold Mt. Myoko in the backdrop and panoramas of other magical scenery!

ロッテアライリゾート
Go Cycling Around the Refreshing Breathtaking Nature Sceneries of Myoko
Myoko, Niigata
佐渡アウトドアベース
Experience the nature of Sado Island! Rental bicycle 1day plan
Ryotsui, Sado City, Niigata

13. A yummy adventure in Niigata

Yama café is a popular seafood stop for sightseeing visitors in Kamo city while the hidden pubs of Tokamachi offer delicious food and local beer. A Swedish torch barbecue in Naeba is unforgettable as well!

(株)割烹 山重
Lunch plan at the cafe ``Yama Cafe``
Nakamachi, Kamo City, Niigata

14. Get to know Niigata city better with a tour

Niigata city has the carefree feel of a port town, while the heritage of a past version of Japan still lingers in shrines, museums, and old streets. Great food and scenery are on the cards!

真友トラベル (SHIN YOU TRAVEL)
Choose 3 of Your Favorite Spots and Stroll Around Niigata in a Guided Sightseeing Tour
Chuo Ward, Niigata

15. Learn the ancient art of Japanese pottery

Do you have a soft-spot for pottery and ceramics? Chuo ward and Nagaoka city have plenty of clay experiences for you. Spin beautiful designs that’ll make your kitchen proud!

陶芸教室 土夢
Hand Bend & Electric Wheel Pottery Experience
Higashiborimaedori, Chuo Ward, Niigata
陶芸教室 土夢
2 Hours Hand Pottery Experience Plan
Bancho, Chuo-ku, Niigata City,
陶芸教室 土夢
Hand bend & electric potter's wheel experience plan
Chuo-ku, Niigata City

16. Culinary enlightenment with vegetarian sushi in Niigata

With an authentic Japanese cuisine featuring dango dumplings, koshihikari rice balls, and vegan sushi, there’s much to learn when on a food pilgrimage in Tokamachi!

(株) HOME HOME NIIGATA
Experience Making Niigata's Traditional Meal: Kashidango!
Tokamachi, Niigata

17. Discover the traditional side of Japan in Tokamachi

A cultural blend of textile handweaving, yukata/kimono sightseeing, and zakka crafts such as waraji (samurai sandal) making, ensure the most authentic time in traditional Japan!

NPO法人GGG(清田山キャンプ場)
Wear Echigo Jofu and Shiozawa Kaoru Kimono and Yukata, and Stroll Along Mokuno Street with a Visit to the Weaving Factory
Tokamachi, Niigata

18. Niigata's Night Sky Spectacle

Secure the best seat in town for Niigata's stunning Nagaoka Fireworks! Witness the sky light up in a spectacle of colors, a celebration that beautifully showcases Japanese culture and craftsmanship. And the experience doesn't end there - enjoy a restful stay at one of Niigata's finest hotels, where comfort meets convenience.

19. Takada park: Fairytale chapters by night and day

Nightfall doesn’t extinguish the magic of nature around Takada park; sodium lights keep alive the spring and autumn colors that shimmer into the moat below. Takada castle ruins are nice to watch as well any time of day!

20. Around 200 rice fields merge into beauty at Hoshitoge Rice Terrace

Cascading patches of water drawn around by green make the Hoshitoge Rice terrace an incredible sight, especially in the dim light of the November sunset. In winter, the gorgeousness goes up a notch with patterns of snow!

Summary

    FAQs

      In conclusion, Niigata is a prefecture that truly encapsulates the diversity and vibrancy of Japan. Its natural beauty seamlessly blends with historical charm and modern energy, providing an array of experiences that cater to all. Whether you're seeking adventure, tranquility, cultural immersion, or simply a delightful getaway, Niigata is the destination that promises to deliver. So, don't hesitate. Start planning your trip today and prepare to make lasting memories as you explore the best that Niigata has to offer. Your journey to discovering the true essence of Japan starts in Niigata!

      Frequently asked questions

      QWhat activities is Niigata popular with in the winter?

      AHonshu, Japan’s central island, attracts plenty of snowfall in winter, with Niigata one of the heaviest beneficiaries: Good things to do in Niigata in winter include:

      • Kamakura igloo stays

      • Skiing Gala Yuzawa resort

      • Tokamachi snow festival attendance

      • Snowmobile tours

      QWhy is Niigata well-known, and what makes it famous?

      AJapan’s staple food is rice, and many think of Niigata when rice comes to mind. It is also known for winter sports, recording the best onsens and mountain resorts. The prefecture is associated with summer fireworks festivals and enjoys a massive coastline against the Sea of Japan!

      QWhat good things can people do in Niigata?

      AIn addition to abundant snow, Niigata has an established rice culture and beautiful cities like the capital Niigata. The best things to do in Niigata entail:

      • City sightseeing tours

      • Takada park visits

      • Hoshitoge rice terrace trip

      • Yuzawa ski resort winter sports

      • Naeba ski resort skiing

      QDoes Niigata have any excellent places to eat out?

      ATurn to the Activity Japan website for many excellent restaurants and traditional eateries across Niigata. With the plan options available, you’ll enjoy customary Japanese rice balls and Izakaya tours involving famous delicacies! There are also outdoor barbecue plans involving Swedish torch cooking!

      QWhat can people do in terms of outdoor activities in Niigata?

      AFrom chasing down high-speed adventures on public roads to refreshing quietness and swinging in treetop parks, there are incredible things to do in Niigata in the outdoors, namely:

      • Joetsu forest adventures

      • Ziplining tours

      • Off-road Go-karting

      • Kamo city rickshaw tours

      • Seafood Yuzawa barbecues with vegetarian options

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